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Nuria Rodríguez Priego

Associate Professor of Economics


Ph.D. in Economics, a MPhil in Experimental Economics and a MPhil in Marketing and Consumer Behavior from the University of Granada, Spain.

Visiting fellow at Yale University (USA), the University of Leeds (UK) and the University of Bedfordshire (UK).

Scientific Officer at the European Commission – Joint Research Center.

Research Interests

Her research interest focuses on consumers´ decision making, privacy and security, tax evasion, and social preferences.

Selected publications

Rodríguez-Priego, N., Porcu, L., Peña, M. B. P., & Almendros, E. C. (2023). Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure. Journal of Retailing and Consumer Services, 72, 103284.


Rodríguez-Priego, N., Porcu, L., & Kitchen, P. J. (2022). Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation. Journal of Business Research, 140, 546-555.


Rodríguez-Priego, N., & Porcu, L. (2022). Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?. Economic Research-Ekonomska Istraživanja, 35(1), 438-457.


Rodríguez-Priego, N., Van Bavel, R., Vila, J., & Briggs, P. (2020). Framing effects on online security behavior. Frontiers in Psychology, 2833.


Van Bavel, R., Rodríguez-Priego, N., Vila, J., & Briggs, P. (2019). Using protection motivation theory in the design of nudges to improve online security behavior. International Journal of Human-Computer Studies, 123, 29-39.

Rodríguez-Priego, N., van Bavel, R., & Monteleone, S. (2016). The disconnection between privacy notices and information disclosure: an online experiment. Economia Politica, 33, 433-461.